God bless Mr. Ferrero

As many of you know by now I’m in love with pasta but there is another obsession in my life. Its name is Nutella.

Last weekend I felt the irresistible need to drown in that small evil jar and… yes… I did it! I finished off my jar of Nutella in only two days. I don’t feel ashamed… I don’t feel guilty…. (liar) but I absolutely needed that brown explosive mixture of almond, hazelnut paste and chocolate. And you know what? I found out that I have such a strong and deep connection with Nutella. Here is the thing.

1) It’s Italian like me. It’s produced by the Italian company Ferrero owned by His Lordhip Michele Ferrero. His father’s name was Pietro and he was the founder of the company in 1942. In a backroom of a pastry shop in Alba, Piemonte (Northern Italy), Pietro Ferrero decided to use hazelnuts because they were easily available and their cost was very low (it was the period of the World War II). He invented a cream of hazelnuts and cocoa to be spread on bread and he called it Gianduja. The first Nutella was sold in 1964. Michele’s still alive but please, don’t send him billions of letters… I’m sure he knows you love him from the bottom of your heart. Moreover Italian Post sucks.

2) Last Saturday was the 5th annual World Nutella Day! Seriously? Was it the same day I emptied that jar?? I participated in World Nutella Day and I did not know it! I’m moved.

This morning I was talking to a dear friend of mine. We both agreed on the fact that Nutella is one of the most delicious food in the world. We were pretty surprised when we heard about a San Diego mother of a four-year-old child who is suing Ferrero for claiming the product is a nutritious part of a tasty balanced and healthy breakfast. Athena Hohenberg claims Nutella contains dangerous levels of saturated fat and over 55% processed sugar. She also said that these ingredients significantly contribute to America’s alarming increase in childhood obesity and can cause type-2 diabetes, heart disease and other serious health problems. Are we talking about Nutella? MY Nutella?

NO WAY!! I find this lawsuit simply ridiculous. I think that we all have some weaknesses. I had one last weekend and I always have sugar cravings when I feel nervous but I became a fit person. I exercise every single day, I eat healthy and I drink a lot of water. It’s my new lifestyle. A “cheat” day – I prefer to call it a “treat” day – every now and then is fine. I made a good choice and you can do the same, apart from spreading Nutella on that bread. It’s up to you.

Ok, maybe the main ingredients in Nutella are not so healthy. Should it be considered junk food? Maybe yes but let’s face it. I think that one, two…. five tablespoons of Nutella once in a while never killed anyone, right? I know what you are thinking. This so-called junk food comes from Italy but my country is well-known in the entire world for Mediterranean diet. Italian dishes are healthier and you can rarely find fatty sauces or very deep-fried food. For example on our tables there is always a fresh bunch of fresh vegetables. And in America? I don’t like to generalize but a typical fast food meal in the United States or in Canada consists of hamburger and french fries. Obesity rates in these two countries are among the highest in the world. That’s nothing new. In Italy fast food means a sandwich or pasta, a slice of pizza or a piadina (it’s a thin Italian flatbread) with raw ham. Mmmh.. yummy! Actually I just realized that I’ve never been to McDonald’s here in Canada. I’m very proud of myself.

And finally here is my virdict: I find the defendant not guilty.

Please, eat responsibly.

And God bless Mr. Ferrero.

About pasta loves me

Giornalista professionista, laurea in lingue e letterature straniere e un master in Social Communication. Piacentina d’origine, pugliese d’adozione dal 2012, cresciuta a tortelli e gnocco fritto, impara a cucinare in Canada, a Toronto, dove ha vissuto sei anni e dove ha lavorato per il quotidiano italiano Corriere Canadese. Oltreoceano scopre una diversità culinaria etnica senza confini. Da allora la sua vita cambia. Cucina e ristoranti diventano luoghi interscambiabili di idee, progetti, tradizioni e passioni. Ama assaporare, provare, gustare. E fare foto. Conduce su Telenorba e TgNorba24 la trasmissione “I colori della nostra terra”, un programma che parla di ruralità, agroalimentare ed eccellenze enogastronomiche della Puglia. Ha collaborato con I Love Italian Food e il Cucchiaio d’Argento ed è spesso chiamata a far parte di giurie di eventi a carattere enogastronomico e di concorsi legati al mondo della pizza. Recensisce pizzerie per guide cartacee e online. Nel 2011 crea Pasta Loves Me, un blog che parla di lei, di pasta, food e lifestyle. È fondatrice e responsabile di Puglia Mon Amour, un’avventura che vive con gli occhi curiosi di turista e l’entusiasmo di un’innamorata per una terra che regala ogni giorno emozioni, genuinità e solarità. Ha la pizza napoletana nel cuore e tutto quello che rende felice il suo palato. E vive con una certezza: la pizza non le spezzerà mai il cuore.


  1. Nissrine

    First of all, let me say I love your blog, I love pasta and I love Nutella. I don’t eat it often. In fact, I NEVER buy it because if I did, I would also consume the entire jar in 2 days. I don’t have any willpower. My favourite way to eat it is by spreading it on traditional pita bread (the thin kind). YUM!!! But I must admit I spoon from time to time.

    I think it’s ridiculous and very very sad that this woman believed Nutella was healthy. I saw this printed in an article about the case: In her statement of claim, Ms. Hohenberg says she was “shocked to learn” from friends “that Nutella was in fact not a ‘healthy,’ ‘nutritious’ food but was instead the next best thing to a candy bar.”

    Did she really NEED her friends to tell her that? I mean, like I said, I love Nutella, but I KNOW it’s NOT healthy.

    That being said, I’ve seen the advertising, and I think it’s equally ridiculous that Nutella is claiming to be a healthy and nutritious product. Clearly it is NOT. It IS delicious, but definitely NOT healthy. Who do they think they are fooling?

    The first time I saw the ads I thought “I can’t believe they are getting away with this advertising…it’s clearly false advertising…and how did the advertising standards board ever approve it??”

    Based on this perspective, I think they deserve to have their advertising taken off the air and frankly they should be fined for false advertising. They shouldn’t be able to make such ridiculous claims and get away with it.

    Anyways, that’s just my opinion and for some reason I felt compelled to share it tonight.

    Keep up the great work Simo!! I look forward to reading your blog each week.

  2. Thank you so much for your comment Nissrine. Actually there’s nothing healthy about Nutella… We all know that Nutella is delicious but we can’t say that it’s healthy. Well, maybe just nutritious 😉 It’s for this reason I wrote “eat responsibly” at the end of my post. Obviously, they want to sell their product. We see misleading advertising every day and they aim at people’s weaknesses. That’s for sure! Thanks again for dropping by! So glad you love this blog!

  3. Pingback: Sugar-addiction: how to quit « Pasta Loves Me

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